10 years and $10 million in Social Media Ads Later...
I’d like to keep this entry short, sweet, and to the point. I’ve spent the last decade of my life building a relationship with digital marketing. Inevitably, there have some big losses to learn from and some huge wins to celebrate. Today, I want to share some things I’ve learned along the way through both.
#1: You’re only as strong as your weakest link.
It’s important to understand all the moving parts and pieces before you start your ad campaign. Attention to detail is key. You don’t want to pour all your focus and energy into only one aspect of your campaign, but rather look at everything (and I mean everything) that makes up a successful campaign.
Too often, I’ve seen people blame the ad platform while overlooking their ineffective sales page. Maybe potential customers just aren’t captivated by the creative or think your prices are too high. Success starts with looking from within before putting your idea out.
#2: Create a campaign, not just an ad.
“Boosting” a post on Facebook just isn’t doing it these days. By creating a structured, well thought out campaign, you’re painting a full picture for your brand. Make sure your campaign is detailed enough while also creating a simple, trackable result. Look at the data to see what your customers respond the best to.
#3 : Focus on creative that amplifies your dollars.
The best ads are the ones that don’t feel like an ad at all. People like to be entertained, not just sold to. Create content that perspective customers engage with and are inspired to share with others. Your dollars will go farther with every comment and share!
#4: Use new ad placements.
Be the first to jump onto new trends like Instagram stories, Facebook Messenger, Snapchat, etc. New ad placements are always underpriced when they make their first appearance, giving you the most bang for your buck. It’s also a good way to get your message to stand out, since users checking out this new platform or feature aren’t used to it. By diving into that new territory with your perspective consumers, you’re setting yourself up for success all across the board!
#5: It’s ultimately up to you!
Facebook and Instagram may be the cheapest amplification tools for your message, but the keyword here is tool. Simply posting your name on the platforms and expecting it to take off from there is not going to cut it. It’s up to you to create content that actually inspires someone to take action.