Navigating the Love Triangle Between You, Your Business, and Your Partner

How to work with your partner when they don’t understand your work. I know I’ve mentioned it in other posts, but just in case you’re new to reading these blogs, I started my first business at age five. Halloween parties for my classmates turned into a Haunted House in my parents’ backyard for charity, and […]

My Top Five Takeaways

10 years and $10 million in Social Media Ads Later… I’d like to keep this entry short, sweet, and to the point. I’ve spent the last decade of my life building a relationship with digital marketing. Inevitably, there have some big losses to learn from and some huge wins to celebrate. Today, I want to […]

My Response to The Metropreneur

Let’s Talk About The Summit. In the first few weeks of 2019, I started getting a little restless. I couldn’t have been happier with our team at the marketing agency and the clients we were working with, but something was missing. With my background in the Haunted Attraction Industry, I knew I needed to find […]

Earning a Spot in Entrepreneur Magazine

Eyes on the Prize… I travelled to Hoboken, New Jersey back in 2016 to attend Propeller Fest (now known as Propelify). It was making its debut as this awesome outdoor conference geared towards entrepreneurs and innovators. We got to enjoy some keynote speakers throughout the day as well as roam around the venue checking out […]

Stop Handling Social Media

Does social media suck, or is it just your mindset? Something that I’ve come across working in this industry is business owners and entrepreneurs telling me they have someone “handling” their social media accounts. For many of them, social media is viewed as another box to check off on your way to running a successful […]

Is Your Content Turning Heads?

How a first impression can make all the difference. We know that, in life and business, there is no such thing as being stagnant. We’re either moving forward or moving back. The same concept holds true for a potential customer. If you aren’t leading them closer to eventually purchasing, you’re moving them in the opposite […]

The Scariest Business Decision I’ve Ever Made

If you got it, Haunt it! I know the majority of kids in the world are too excited to fall asleep on Christmas Eve. The anticipation of waking up and finding their tree stocked with presents is just too much. Honestly, young or old, the magic that comes with Christmas brings a certain sense of […]

That time I ended up at Mark Zuckerberg’s birthday party…

How seizing an opportunity gave me something to celebrate. 2015 was a year of big growth not only for our company, but for my business partner and I as well. Because of the success we were seeing with utilizing Facebook’s features to promote our haunted house, Max and I were invited to be one of […]